Why Google reviews matter more than ever for local businesses

When someone searches for a barber, restaurant or gym near them, Google shows a shortlist. The businesses at the top almost always have two things in common: a strong star rating and a steady stream of recent reviews.

Reviews do two jobs at once. They help Google decide who to show, and they help the customer decide who to choose. A business with 200 recent reviews will usually win the click over a competitor with 12 old ones, even if the competitor is better.

The good news: most happy customers are willing to leave a review. They just need to be asked at the right moment, and it needs to be easy. That's exactly the problem Powerful Reviews was built to solve.