What we collect
We record the time, client, physical item and tap or scan method when a tracked link is opened. Optional technology identifiers and device-supplied tap counts may also be recorded.
Why we collect it
This information helps our business clients understand which physical touchpoints perform best. We do not use cookies for core interaction tracking.
Your rights
UK data protection law may give you rights to access, correct or erase personal information. Contact Powerful Reviews to make a request.
Data minimisation
Our core interaction events do not need a customer name, email address or precise location. We retain only what is useful for service reporting.